How Absolut Vodka will use the Internet of Things to sell more than 'static pieces of glass' by Shona Ghosh
07/08/2015 10:37
Most FMCG companies sell 'dead products', in that once they're off the shelf, there's little more a brand can do to talk to a consumer.
The Internet of Things promises to change this, signalling a future where beer bottles, trainers and fire alarms are connected to the internet and can...